Coca-Cola Europacific Partners
12% uplift in conversions within two weeks and the highest Automatic Transfer Orders in Europe for Monster Energy Bad Apple
CCEP needed a telemarketing partner to drive New Distribution Points, support product launches and reach off-coverage accounts not visited by field representatives. Contact Web built a brand-led team that delivered standout results including the highest ATOs in Europe for a major product launch.
+12%
Uplift in conversions within 2 weeks
+30%
Boost in performance from targeted voice campaigns
#1 in Europe
ATOs for Monster Energy Bad Apple launch
Ongoing
Campaign supporting new product rollouts
The challenge
CCEP needed a telemarketing partner to support the launch of new drinks, drive New Distribution Points and retain and grow their customer base. A key requirement was reaching off-coverage accounts not being visited by a sales representative, while also supporting app onboarding and targeted wholesaler campaigns.
- Off-coverage accounts not being reached by field sales representatives
- Need to drive New Distribution Points and support new product launches
- Customer onboarding required for the MY CCEP app
- Targeted wholesaler campaigns needed alongside core sales activity
Our solution
Contact Web built a brand-led recruitment and training pipeline to ensure agents were fully aligned with CCEP's products, sales approach and CRM systems. The team reaches out to off-coverage accounts to drive New Distribution Points using Automatic Transfer Orders, enabling stock to be added to a customer's next scheduled delivery.
- Brand-led recruitment and training aligned to CCEP products and CRM
- Outbound sales and retention campaigns targeting off-coverage accounts
- Automatic Transfer Orders enabling seamless stock additions via wholesalers
- POS kit distribution to increase product visibility and awareness
- Customer onboarding support for the MY CCEP app
Results
+12%
Uplift in conversions within 2 weeks
+30%
Boost in performance from targeted voice campaigns
#1 in Europe
ATOs for Monster Energy Bad Apple launch
Ongoing
Campaign supporting new product rollouts
"The campaign delivered a 12% uplift in conversions within two weeks. The team achieved the highest Automatic Transfer Orders in Europe for the Monster Energy Bad Apple launch."
Delivery model
UK-based delivery with an ongoing campaign supporting product launches, off-coverage account engagement and wholesaler activity.
Technology deployed
Knowledge AI giving agents instant access to product information, launch details and sales guidance during live calls.
Quality monitoring ensuring brand alignment and sales compliance across all customer interactions.
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